/* xNotify Marketing Strategy site — brand palette from logo */
:root{
  --blue:#2680FF;
  --blue-deep:#1A4FE0;
  --blue-light:#5B9DFF;
  --ink:#2E2E2E;
  --ink-2:#4a4f5a;
  --muted:#737a87;
  --line:#e7eaf0;
  --paper:#ffffff;
  --bg:#f6f8fc;
  --bg-2:#eef3fc;
  --radius:14px;
  --shadow:0 1px 2px rgba(16,24,40,.04),0 8px 28px rgba(16,24,40,.06);
  --shadow-lg:0 12px 40px rgba(26,79,224,.14);
  --maxw:1080px;
  --sans:"Inter Tight",Inter,-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Helvetica,Arial,sans-serif;
  --mono:"JetBrains Mono",ui-monospace,SFMono-Regular,Menlo,Consolas,monospace;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  margin:0;font-family:var(--sans);color:var(--ink);background:var(--bg);
  line-height:1.6;-webkit-font-smoothing:antialiased;font-size:16px;
}
a{color:var(--blue-deep);text-decoration:none}
a:hover{text-decoration:underline}
h1,h2,h3,h4{line-height:1.2;color:var(--ink);font-weight:700;letter-spacing:-.02em}
h1{font-size:clamp(2rem,4vw,3.1rem);margin:.2em 0}
h2{font-size:clamp(1.4rem,2.6vw,2rem);margin:1.8em 0 .6em}
h3{font-size:1.15rem;margin:1.4em 0 .4em}
p{margin:.6em 0}
code{font-family:var(--mono);font-size:.86em;background:var(--bg-2);padding:.1em .4em;border-radius:6px;color:var(--blue-deep)}

/* ---- nav ---- */
.nav{
  position:sticky;top:0;z-index:50;background:rgba(255,255,255,.86);
  backdrop-filter:saturate(160%) blur(10px);border-bottom:1px solid var(--line);
}
.nav-inner{max-width:var(--maxw);margin:0 auto;display:flex;align-items:center;gap:1.4rem;
  padding:.7rem 1.2rem}
.brand{display:flex;align-items:center}
.brand-logo{height:30px;width:auto;display:block}
.nav-links{display:flex;gap:.3rem;margin-left:auto;flex-wrap:wrap}
.nav-links a{
  color:var(--ink-2);font-weight:600;font-size:.92rem;padding:.4rem .7rem;border-radius:8px;
}
.nav-links a:hover{background:var(--bg-2);text-decoration:none;color:var(--blue-deep)}
.nav-links a.active{background:var(--blue);color:#fff}

/* ---- product-features dropdown ---- */
.has-dd{display:inline-flex;align-items:center}
.dd-btn{display:inline-flex;align-items:center;gap:.3rem;cursor:pointer;font-family:inherit;
  color:var(--ink-2);font-weight:600;font-size:.92rem;padding:.4rem .7rem;border:none;background:none;
  border-radius:8px;white-space:nowrap}
.dd-btn:hover{background:var(--bg-2);color:var(--blue-deep)}
.dd-btn.active{background:var(--blue);color:#fff}
.dd-btn .caret{font-size:.7rem;transition:transform .15s ease}
.has-dd.open .dd-btn .caret{transform:rotate(180deg)}
.dd-panel{position:fixed;z-index:60;min-width:240px;max-height:72vh;overflow-y:auto;
  background:#fff;border:1px solid var(--line);border-radius:12px;box-shadow:var(--shadow-lg);
  padding:.4rem;display:none}
.has-dd.open .dd-panel{display:block}
.dd-panel a{display:flex;align-items:center;justify-content:space-between;gap:.9rem;
  padding:.5rem .65rem;border-radius:8px;color:var(--ink-2);font-weight:600;font-size:.9rem}
.dd-panel a:hover{background:var(--bg-2);text-decoration:none;color:var(--blue-deep)}
.dd-panel a.active{background:var(--blue);color:#fff}
.dd-head{font-family:var(--mono);font-size:.62rem;letter-spacing:.12em;text-transform:uppercase;
  color:var(--muted);padding:.7rem .65rem .3rem;border-top:1px solid var(--line);margin-top:.35rem}
.pill{font-family:var(--mono);font-size:.58rem;font-weight:700;letter-spacing:.06em;text-transform:uppercase;
  padding:.18em .55em;border-radius:999px;white-space:nowrap}
.pill-live{background:#e6f7ee;color:#0a7d43}
.pill-soon{background:#fff3e0;color:#a85b00}
.dd-panel a.active .pill{background:rgba(255,255,255,.22);color:#fff}
/* hero status pill */
.status-pill{display:inline-block;font-family:var(--mono);font-size:.66rem;font-weight:700;
  letter-spacing:.1em;text-transform:uppercase;padding:.3em .8em;border-radius:999px;vertical-align:middle}
.status-pill.live{background:#e6f7ee;color:#0a7d43}
.status-pill.soon{background:#fff3e0;color:#a85b00}

/* ---- layout ---- */
.wrap{max-width:var(--maxw);margin:0 auto;padding:2.4rem 1.2rem 5rem}
.hero{
  background:radial-gradient(1200px 400px at 70% -10%,rgba(91,157,255,.22),transparent 60%),
             linear-gradient(180deg,#fff 0%,var(--bg) 100%);
  border-bottom:1px solid var(--line);
}
.hero .wrap{padding-top:3.4rem;padding-bottom:2.6rem}
.eyebrow{font-family:var(--mono);font-size:.78rem;letter-spacing:.12em;text-transform:uppercase;
  color:var(--blue-deep);font-weight:600}
.lead{font-size:1.2rem;color:var(--ink-2);max-width:62ch}
.btn-row{display:flex;gap:.7rem;flex-wrap:wrap;margin-top:1.4rem}
.btn{display:inline-block;padding:.7rem 1.2rem;border-radius:10px;font-weight:700;font-size:.95rem}
.btn-primary{background:var(--blue);color:#fff;box-shadow:var(--shadow-lg)}
.btn-primary:hover{background:var(--blue-deep);text-decoration:none}
.btn-ghost{background:#fff;color:var(--ink);border:1px solid var(--line)}
.btn-ghost:hover{border-color:var(--blue);text-decoration:none;color:var(--blue-deep)}

/* ---- cards / grid ---- */
.grid{display:grid;gap:1rem}
.g2{grid-template-columns:repeat(2,1fr)}
.g3{grid-template-columns:repeat(3,1fr)}
.g4{grid-template-columns:repeat(4,1fr)}
@media(max-width:980px){.g4{grid-template-columns:repeat(2,1fr)}.g3{grid-template-columns:repeat(2,1fr)}}
@media(max-width:820px){.g2,.g3,.g4{grid-template-columns:1fr}}
.card{background:var(--paper);border:1px solid var(--line);border-radius:var(--radius);
  padding:1.3rem 1.3rem;box-shadow:var(--shadow)}
.card h3{margin-top:0}
.card .num{font-family:var(--mono);color:var(--blue);font-weight:700;font-size:.85rem}
.kpi{font-size:1.9rem;font-weight:800;letter-spacing:-.03em;color:var(--ink)}
.kpi small{display:block;font-size:.8rem;font-weight:600;color:var(--muted);letter-spacing:0}

/* ---- section header ---- */
.section{margin-top:2.6rem}
.section-tag{font-family:var(--mono);font-size:.74rem;letter-spacing:.1em;text-transform:uppercase;
  color:var(--muted);font-weight:600}

/* ---- tables ---- */
table{width:100%;border-collapse:collapse;margin:1rem 0;font-size:.92rem;background:#fff;
  border:1px solid var(--line);border-radius:var(--radius);overflow:hidden}
th,td{text-align:left;padding:.7rem .85rem;border-bottom:1px solid var(--line);vertical-align:top}
th{background:var(--bg-2);font-weight:700;color:var(--ink);font-size:.82rem;letter-spacing:.01em}
tr:last-child td{border-bottom:none}
td code{white-space:nowrap}

/* ---- provenance tags ---- */
.tag{display:inline-block;font-family:var(--mono);font-size:.66rem;font-weight:600;
  padding:.12em .5em;border-radius:999px;letter-spacing:.04em;vertical-align:middle;white-space:nowrap}
.t-brief{background:#e8f0ff;color:var(--blue-deep)}
.t-input{background:#e6f7ee;color:#0a7d43}
.t-infer{background:#fff3e0;color:#a85b00}
.t-confirm{background:#fdeaea;color:#c0392b}

/* ---- callout ---- */
.callout{border-left:4px solid var(--blue);background:#fff;padding:1rem 1.2rem;border-radius:10px;
  box-shadow:var(--shadow);margin:1.2rem 0}
.callout.warn{border-left-color:#e0a51a;background:#fffdf5}
.callout.warn h3{color:#a85b00}
.callout h3{margin-top:0}

/* ---- pills / channel chips ---- */
.chips{display:flex;flex-wrap:wrap;gap:.4rem;margin:.6rem 0}
.chip{background:#fff;border:1px solid var(--line);border-radius:999px;padding:.3rem .8rem;
  font-size:.84rem;font-weight:600;color:var(--ink-2)}
.chip.on{background:var(--blue);color:#fff;border-color:var(--blue)}
.chip.off{color:var(--muted);text-decoration:line-through;opacity:.7}

/* market badge */
.mkt{display:inline-block;font-weight:700;font-size:.8rem;padding:.2em .7em;border-radius:8px}
.mkt.pk{background:#0a7d43;color:#fff}
.mkt.gl{background:var(--blue-deep);color:#fff}

/* funnel */
.funnel{display:flex;flex-direction:column;gap:.4rem;margin:1rem 0}
.funnel .step{display:flex;align-items:center;gap:.8rem;background:#fff;border:1px solid var(--line);
  border-radius:10px;padding:.6rem .9rem}
.funnel .step .s-name{font-weight:700;min-width:120px}
.funnel .step .s-q{color:var(--muted);font-size:.9rem}

/* footer */
.foot{border-top:1px solid var(--line);background:#fff;margin-top:3rem}
.foot .wrap{padding:1.6rem 1.2rem;display:flex;gap:1rem;flex-wrap:wrap;align-items:center;
  color:var(--muted);font-size:.86rem}
.legend{display:flex;gap:.5rem;flex-wrap:wrap;margin-left:auto}

/* misc */
.muted{color:var(--muted)}
ul.clean{list-style:none;padding-left:0}
ul.clean li{padding:.35rem 0;border-bottom:1px dashed var(--line)}
ul.clean li:last-child{border-bottom:none}
.tldr{font-size:1.05rem;background:linear-gradient(135deg,var(--blue) 0%,var(--blue-deep) 100%);
  color:#fff;border-radius:var(--radius);padding:1.4rem 1.6rem;box-shadow:var(--shadow-lg)}
.tldr h2{color:#fff;margin-top:0}
.tldr strong{color:#fff}
.anchor-top{display:inline-block;margin-top:1.5rem;font-weight:600}

/* horizontally-scrollable wrapper for wide tables on small screens (auto-applied via JS) */
.table-scroll{overflow-x:auto;-webkit-overflow-scrolling:touch;margin:1rem 0;
  border-radius:var(--radius)}
.table-scroll table{margin:0}

/* ---- responsive ---- */
@media(max-width:820px){
  /* nav: keep links reachable as a horizontally-scrollable strip under the logo */
  .nav-inner{flex-wrap:wrap;gap:.45rem .7rem;padding:.6rem 1rem}
  .nav-links{margin-left:0;width:100%;flex-wrap:nowrap;overflow-x:auto;
    -webkit-overflow-scrolling:touch;gap:.25rem;padding-bottom:.1rem;
    scrollbar-width:none}
  .nav-links::-webkit-scrollbar{display:none}
  .nav-links a{white-space:nowrap;font-size:.85rem;padding:.35rem .6rem}

  .wrap{padding:1.6rem 1rem 3.5rem}
  .hero .wrap{padding-top:2.4rem;padding-bottom:2rem}
  .lead{font-size:1.05rem}
  .btn-row{gap:.5rem}
  .btn-row .btn{flex:1 1 auto;text-align:center}

  /* wide tables: force a min-width so columns stay readable and scroll inside .table-scroll */
  .table-scroll table{min-width:560px}
  .tldr{padding:1.1rem 1.1rem;font-size:1rem}
  .funnel .step{flex-wrap:wrap}
  .funnel .step .s-name{min-width:0}
  .foot .wrap{flex-direction:column;align-items:flex-start;gap:.7rem}
  .legend{margin-left:0}
}
@media(max-width:480px){
  body{font-size:15px}
  .card{padding:1.05rem}
  th,td{padding:.55rem .6rem;font-size:.84rem}
  .kpi{font-size:1.55rem}
  .section{margin-top:2rem}
}